How to Train Your Team (or VA) for Effective Cold Calling

Cold calling may sound old-school, but when done right, it’s one of the most powerful ways to generate leads, start meaningful conversations, and close deals. The challenge? It’s not easy. Cold calling takes confidence, strategy, and consistency, and without proper training, it can feel like spinning wheels with no results. Whether you're building an in-house team or working with a cold calling Virtual Assistant (VA), investing in effective cold calling training can make the difference between a list of “maybes” and a pipeline full of warm leads. In this blog, we’ll walk you through how to train your team or VA to cold call like pros. 1. Start With the Right Mindset Before diving into scripts and tools, start with mindset training. Cold calling is a mental game. Your team needs to: Understand that rejection is normal, not personal. Focus on conversations, not just sales. Approach every call with confidence, clarity, and empathy. Role-playing scenarios, listening to...